Goal: more landscape and design customers — not more mowing. This maps who competes for those project budgets in Lawrence, Fishers, Geist and the northeast side, and where Mike wins them.
A weighted index of how directly each company competes for the landscape and design budgets Mike wants — tune the weights to match what you're worried about, and the board re-ranks live. Treatment-only franchises and gig platforms stay listed for context; the model discounts them.
Price positioning against reputation. Bubble size is review volume — what a design shopper sees first when they research. Mike is the green marker; filter to a landscape line above to isolate the design-market players.
Bubble size = review volume (log scale). Ratings use each company's best public source — Google where available; hover any bubble or open the table view for the source. Companies with no public rating base (e.g. Castleton, KX) appear in the table only.
Mike's $1,800 entry packages against what landscape work actually costs around Indianapolis.
Every tracked rival — treatment franchises and platforms included for market context. Green tags are landscape lines; filter to one to see the real fight.
Pick a rival and see exactly where Mike wins the landscape conversation.
What this landscape says Mike should lean on — and watch.